The client was working with the Ontario Association of Social Workers to increase awareness of how social workers help in every day situations.
The client required an infographic that easily communicated information about when and how social workers provide value in a world where people are overworked and overwhelmed.
We were provided statistics and case studies on how social workers help others. We had a few objectives with this infographic – make it easy to read, make it eye catching, and allow each section to stand on it’s own while tying together as a whole.
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This infographic was used as a part of a campaign that saw a 1522% increase in social media engagement.