Anniversary Logo

About the Client

Welcome to the Hespeler Library, a treasured landmark that has stood the test of time for over a century. As we gather to celebrate its 100th anniversary, this Carnegie library building holds a special place in the heart of Hespeler Village, now an integral part of Cambridge’s Idea Exchange.

The grandeur of the Carnegie library building is immediately evident as you approach its majestic facade. Its architectural splendor, characterized by stately columns, intricate detailing, and a sense of timeless elegance, transports you to an era where libraries were revered as bastions of knowledge and community gathering.

As you step inside, you are enveloped by the welcoming embrace of shelves upon shelves of books, each one holding a world of stories and possibilities. The library’s interior exudes a cozy charm, with reading nooks bathed in natural light, inviting chairs where readers can lose themselves in captivating tales, and study tables that have witnessed countless hours of dedicated scholarship.

The 100th anniversary of this remarkable building is a testament to its enduring significance in the lives of Hespeler’s residents. For a century, it has been a sanctuary for learners, a cultural hub for the community, and a beacon of intellectual growth. Generations have passed through its doors, seeking wisdom, finding inspiration, and forging connections with their fellow book enthusiasts.

Having seamlessly integrated into Cambridge’s Idea Exchange, the Hespeler Library has expanded its offerings while preserving its rich heritage. This transformation has infused the library with a spirit of innovation, enabling it to embrace digital resources, cutting-edge technology, and a diverse range of programs and events that cater to the evolving needs and interests of the community.

Today, the Hespeler Library remains a vital resource for all ages, fostering a love for reading, learning, and creativity. From the excitement of children’s storytelling sessions to the intellectual stimulation of book clubs and author talks, the library offers a plethora of opportunities for personal growth and community engagement.

As we commemorate the 100th anniversary of this esteemed building, we pay homage to its legacy and the tireless efforts of those who have nurtured it over the years. The Hespeler Library stands as a living testament to the enduring power of libraries, reminding us that in an ever-changing world, the written word continues to inspire, educate, and unite.

Come and explore the Hespeler Library, where the Carnegie library building’s century-old charm converges with the modern ideals of the Idea Exchange. Immerse yourself in the literary treasures it holds, connect with fellow enthusiasts, and experience the transformative magic that only a library can offer.

The Client's Problem

MoonSoar Services designed a captivating logo to celebrate the 100th anniversary of the Carnegie building. The logo blends tradition and modernity, featuring a stylized illustration of the building surrounded by delicate design elements and a celebratory ribbon. It embodies the building’s rich history and its role as a cultural hub, symbolizing unity and pride. The logo will adorn promotional and celebrational materials, serving as a visual reminder of the Carnegie building’s enduring legacy and the community’s achievement in reaching this milestone.

The Process

Logo design is a creative and iterative process that involves understanding the client’s requirements, developing multiple concepts, refining them through revisions, and finally delivering a set of logos that are versatile and visually appealing. With IdeaExchange’s Hespeler branch anniversary, we worked with the client with three major phases:

Discovery Phase: The discovery phase was crucial for understanding the client’s vision, brand identity, and design preferences. It involved a series of discussions, and research to gather essential information. This phase helped establish clear project goals, brand values, and design direction.

Concept Development and Revisions: Based on the information gathered during the discovery phase, we created a set of initial logo concepts. These concepts were diverse in style, typography, and visual elements, but all featured on the building itself. The focus was on capturing the essence of the brand while exploring different design possibilities. This round included 3 initial logo concepts. The client reviewed the initial logo concepts and provided feedback, including specific design elements they liked and disliked, colour preferences, and other changes they would like to see. Based on the feedback, we refined the chosen concept by making revisions, adjusting typography, refining shapes, and exploring alternative colour palettes. The goal was to iteratively narrow down the design direction while addressing the client’s preferences. This feedback loop involved several iterations until the client was satisfied.

Finalization and Deliverables: In this phase, we focused on finalizing the selected logo concept. This involved fine-tuning every aspect of the design, ensuring consistency, balancing proportions, and optimizing legibility. The client reviewed the final design with approval. Upon approval of the final logo design, we prepared the deliverables. In this case, we made the logo adaptable to work on both light and dark backgrounds, along with providing options with text below and around the logo, and a black and white version, all in various formats (e.g., vector files like .ai or .eps, raster files like .png or .jpeg) to accommodate different use cases and platforms.

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