What marketing motto resonates most with you?
Content is King
Content is King, but Distribution is Queen
Continuity and Continual Engagement
It takes 20 years to build a reputation
Correct!
Wrong!
What do you know about your customers?
I know what they had for breakfast this morning
I know general information, like who they are and what they do for a living
I only know what they purchased from me
All I know is I want more of them
Correct!
Wrong!
What is your online marketing strategy?
I want to communicate as much as possible; quantity over quality
I want to communicate a targeted message to a smaller group of people
I want to build relationships with people on their terms to help them trust me and my company
I don’t have an online marketing strategy
Correct!
Wrong!
Which writing style best represents you?
I am short, sweet and to the point
I am best at technical writings
I like telling stories that resonate with people
I rarely write my thoughts down
Correct!
Wrong!
What is your content distribution strategy?
I have an email list and send out occasional newsletters
I create unique content for all of my social networks
I built a website but I kinda forgot about it
What’s a content distribution strategy?
Correct!
Wrong!
What is most important for you to track?
I don’t know how to track customers online
I want to know when everyone reads what I send out
I like to know what people are doing on my website
I want the most likes and shares
Correct!
Wrong!
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Which Business Tycoon Are You?
I'm %%personality%%
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But I'm also %%personality%%
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