Trent Severn: Concert Poster

The Process

A recently formed Canadiana folk trio, from Southwestern Ontario, were looking for assistance with marketing materials.

The client was looking for a poster that could be used to promote a number of concerts throughout the summer touring season. A large area needed to be provided for venue and ticket information throughout the tour.

The client was strongly tied to Canadian folk and roots, and so this was brought in through the rustic look of the poster. The distressed look of elements in the poster emphasized and complimented homey elements in the photography. The logo was left large and highly contrasting with the other elements of the poster in order to bring emphasis to the group that was performing.

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