Findus: Corporate Identity

The Process

A start-up who was focused on assisting local businesses build their local search results.

The client was focused on helping small businesses build their reputation and search rankings for local searches, as well as review sites (such as Yelp, Google Plus and Facebook). The client required brand development to help create their full messaging, including logo design and business card design.

After meeting with the client, we helped them to determine what it was that they wanted to represent to their potential clients and how to best showcase that. With multiple iterations, the end iconography and font choice were made on their ease of distinguishment, and the colours chosen because they were bright and bold and represented stability and trustworthiness. Single colour and dark background alternatives were developed for the logo, as was business card development.

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