Emm Gryner: Concert Poster

The Client

The client, Emm Gryner, is a Juno-nominated singer-songwriter.

The Problem

The client required a poster to promote upcoming concerts at venues. The client originally requested that the poster channel an early feminine punk rock look, with specific text relating to the album tour. This was soon discarded when realizing the poster would be used for announcements and cross promotion of additional events.

The Process

Bright bold colours were used and contrasted with a soft pink to provide a feminine edge to the poster, while the black and white with the photography contrasted with the coloured background drew inspiration from vintage punk rock posters. The dirty grungy look surrounding the text gave the edge the client was looking for, while still providing a large block of colour to help draw the viewer’s eyes across and over the poster that also ran in cohesion with lines in the photograph.