Frequently Asked Questions

We get a lot of questions about our service offerings. We’ve tried to gather a lot of them in one place to make it as easy as possible to answer anything you may be wondering. If your question isn’t answered here, please feel free to contact us. We would be happy to hear from you.

Website Design

Will you design my website?

Of course! Whether you need a one-page website for communicating your business location, or if you’re looking for a large corporate project with hundreds of pages, we can work with you to create what you need.

What is strategic website design?

Strategic website design is when a website is specifically designed for a purpose, not just with aesthetics in mind and not just having a website for the sake of having a website. When we begin our website design process, we work with you to determine the goals that you have for your website. We then design and develop with the end goal in mind.

What is a user journey?

A user journey is how we funnel website visitors through from the page they land on, to the point where desired results are achieved as defined by the goals that were determined in our initial meetings.

Do you host websites?

No, we do not currently host websites, but we can definitely recommend a website host for you.

Are the websites you design responsive?

Of course! We recognize the importance for websites to be fully useable and accessible on all devices – whether it’s on a smart phone, a tablet, a television or traditional computer! We test all our websites across a variety of devices to ensure that we provide your users the best experience, no matter how they are accessing it.

Can you make my current website mobile friendly?

Yes, we can! We can either take your current website design and modify it so that it works properly on mobile devices, or we can fully redesign your website to take advantage of all current web standards including mobile-friendliness.

What platforms do you design for?

Primarily we design from scratch using the WordPress content management system. We also design for SquareSpace and Shopify. Some technologies we employ are HTML, CSS, PHP, JavaScript and jQuery.

Can you design a theme for my WordPress.com blog?

WordPress.com is WordPress’ free hosting platform. It currently doesn’t provide the ability to install custom themes on their platform. With this in mind, we do not design themes for use on WordPress.com, but do design themes for WordPress installs on other web hosts.

Will you update the content on our website?

We primarily work with content management systems in order to make it as easy as possible for you to keep your website up to date. If, however, you find that you would prefer us to maintain control over updating all of your content as well, we can definitely work something out with you.

Analytics

What do you use to collect analytics information?

We use the Google Analytics suite. The basic premises can also be applied to other analytics solutions.

Why should we use your services instead viewing Google Analytics on our own?

Google Analytics needs to be initially set up and properly configured to turn data into information, filter out ghost, spam & bot traffic, and define goals. By working with us you will be able to identify the things you would like to track and receive custom reports tailored to your needs.

Do you provide social media analytics as well?

We can isolate traffic driven to your website segmented by social media sources/campaigns. We don’t, however, provide analytics on how individual posts are being interacted with on various social media networks. The good news is, we have extensive contacts in social media who specialize in precisely that.

Graphic Design

Do you provide branding services for companies?

Yes, we do!

Do you design brochures, business cards, posters, banners, etc?

Yes, we do!

Email Marketing

What do you use to design email newsletters?

For efficiency and achieving best practices, we start with Foundation for Emails. After designing and coding emails, we use Litmus to test that these emails will look great across as many devices and clients as possible.

Can you set up a MailChimp account for me?

Absolutely, we can do this. We’ll create lists, segments, groups, signup forms, welcome emails, and anything else that you may need to get started with your email marketing.

Accessibility

Can you help me meet the Accessibility for Ontarians with Disabilities Act (AODA) on my website?

Absolutely. Meeting the AODA website requirements is one of our specialties. We have in the past worked with companies to take their current website and make it meet the WCAG 2.0 Level AA standards. Alternately, we also offer Accessibility Consultation if you would like make the changes in-house but just don’t know where to start.

Are your websites accessible to people with disabilities?

We strive to design websites that are fully accessible to as many people as possible. Our websites follow the guidelines set for WCAG 2.0 Level AA.

Pricing

Do you have retainer packages?

While this isn’t something we offer to all clients, if this is something that would work best for you, we can definitely discuss creating a retainer package for you.

How much does a website cost?

This is completely dependent on the scope of your website – what you need it to do, the size, the number of pages you have, and the features that you want included. We will always strive to provide you with the best value and avoid unnecessary costs.